Sisters Trisha and Keri Geftos turn heads with their sexy swimwear line, GeftaKi

The demand to be noticed has not gone unnoticed as the Metro Detroit- based company, Geftaki, splashes the fashion industry with jewelry-inspired swimsuits. Move over Miami! Michigan native Trisha Geftos and her sister, Keri, have partnered up to ensure their beachwear is as special as the name it bears.

Geftaki, which is the original Greek pronunciation of their last name, was formed with family in mind. While Geftos is the designer and Keri focuses on marketing, their mother handles the legal work, and their father offers insight from his experience in the industry. “They’re so supportive of me,” Geftos says. “My dad owns a jewelry store and has been in the jewelry business since I was little. I’ve always worked there and helped out. I’ve always loved fashion and jewelry, so I combined the two for a jewelry-inspired line of swimsuits.” After graduating from the University of Michigan-Dearborn with a degree in business, Geftos moved to Los Angeles to pursue a modeling and acting career. “I decided I didn’t like [modeling], and since I love fashion, I decided to try this route,” Geftos says. “[Also] I was able to learn about manufacturing while working in the fashion district for another company.”

Geftos lives part-time in the Detroit area and part-time in Los Angeles. While in L.A., she oversees the entire process of the American-made brand. “From the time it is designed until it is produced, I baby sit the collection to ensure quality control. I’m the fit model. They are all made to fit me first so I know what’s good and, if it’s not good, what needs to be changed,” she says.

With a flattering fit in mind, Geftos and her sister are excited about the 2009 collection. The collection incorporates signature Geftaki details, such as metal hardware, and introduces new additions, such as custom-dyed rings and trim. The signature suit for this season, the Glitter Jungle Monokini, is fully adorned with zebra sequins and hammered- metal O-rings. “I really like the flash and embellishment while still being elegant,” Geftos says.

While Geftaki is available at boutiques and department stores nationwide, the company recently expanded internationally to Canada and Japan. And the brand has garnered some high-profile celebrity endorsements. Just ask Paris Hilton, who loved her first Geftaki swimsuit so much she recently purchased another.

While celebrity publicity is an honor, true success is doing what you love. With a nod to family heritage, Keri explains a phrase their grandfather taught the sisters at a young age. “‘If you enjoy what you’re do- ing, you’ll never work a day in your life.’ And that’s exactly how it feels! It doesn’t seem like it’s a job to her,” Keri says. “She is designing, sketching, sending emails, networking, doing marketing promotions – and she loves it."
– Kelly McKay

The above article was first published in Ambassador Magazine, and we are re-publishing it because it features the Geftaki Swimwear brand. Please visit Well Suited Swimwear for more information.

Are you well suited? Find out if your swimsuit is the right suit for your body type.

Most women enjoy shopping ... except if it's for a new swimsuit. Shopping for swimwear can be frustrating unless you have a Barbie-like figure. Don't be discouraged! A flattering swimsuit does exist!

Nearly every woman fits into one of five body types. Knowing your body's shape will make it fun and easy to become well-suited.

Inverted Triangle Shape:
The inverted triangle shape has shoulders broader than the waistline and hips. For a figure-flattering fit, choose a swimsuit with a high-cut neckline or halter-style top. The high-cut neckline will minimize your shoulders, and emphasize your sexy bottom. Halter-style tops have a slimming effect on broader shoulders. Try a suit that draws the eye toward those slim hips and that tight tush.

Triangle Shape:
The triangle body type has a wider waistline than shoulders, with rounded hips and bottom. One-piece boatneck, racerback and tummy-control swimsuits visibly create the illusion of broader shoulders for a more-balanced figure. If you prefer a two-piece suit, halter-style tops with darker bottoms are a great choice. Try a skirtini (combination bikini bottom with an attached skirt) to conceal and divert attention away from a too-round bottom – let’s keep the attention on that beautiful face of yours!

Athletic Shape:
The athletic shape is long and lean (you foxy thing!) with the same width at the shoulders, waistline and hips. To produce curves and give the appearance of a waist, you’ll want a swimsuit that creates the look of a defined waistline. Try a belted bottom.

Hourglass Shape:
The hourglass shape is considered to be the perfect body shape – hear that? You’re perfect. Hips and shoulders are balanced with a defined waistline. You can wear any style of swimsuit! Try something that will show off your feminine curves. Ooh, dangerous curves ahead!

Apple Shape:
The apple body shape usually has a fuller bust and a less-defined waistline, with more narrow shoulders and thighs. Choose a swimsuit that draws attention away from the midriff and tummy area – and flatters your slim thighs and sexy shoulders. Try one-piece suits or tankinis with a dark-colored, solid lower half and a printed top. For extra tummy camouflaging, try a suit that has ruching, or gathering at the waist.

Small Bust:
Enhance a small chest with a lightly padded halter top or a demi cut with an underwire. Also, try suits that offer texture, like ruffles or smocking. Hey you – YOU’RE HOT!

Large Bust:
Make sure you get a suit that will support the girls! Look for a top that has a soft cup bra lining or an underwire bra. Banded halter tops offer great support. Minimize a full chest with a dark, monochromatic bodice that has a high or square-cut neck, or try crossover styling.

Legs & Shoulders:
If you have toned legs and sexy shoulders, flaunt them in a string bikini, bandeau top, or a sexy monokini – meeeeow! You’ll set the beach on fire in this style!

Once you figure out which body shape you have, it's easy to find a swimsuit to flatter your figure. Visit http://wellsuitedswimwear.com to see the suits that are recommended for your body type. It won't be long before you start to enjoy shopping for a swimsuit and feel confident that you are truly "well-suited".

Kara Cook is the founder of Well Suited, an online store that specializes in swimwear for all body types, www.wellsuitedswimwear.com. She believes that all women can find a flattering, perfect-fitting suit.

Most women enjoy shopping ... except if it's for a new swimsuit. Shopping for swimwear can be frustrating unless you have a Barbie-like figure. Don't be discouraged!

There's a suit out there that was made just for you. Well Suited Swimwear, an online store that specializes in swimwear for all body types, can help you find the perfect suit for you. (Plus, you don't have to go through the horror of trying on swimsuits in that horrible florescent lighting!) Whether you have an apple-shaped figure or a more athletic shape, looking fabulous in your swimsuit is becoming easier and easier. There are a lot of designers that specialize in creating suits that camouflage certain areas of the body, while enhancing the best assets.

Whether you're looking for a sexy bikini or monokini (very hot!), a tankini or a slimming one piece, Well Suited has what you're looking for. They carry all sizes, including plus size, in a variety of styles. They also have cover-ups and jewelry to accessorize your new, flattering swimsuit.

Check out www.wellsuitedswimwear.com and go to the "Body Types" page to find out what styles of swimwear will look best on your particular body type.

It won't be long before you start to enjoy shopping for a swimsuit and feel confident that you are truly "well suited".